Nowadays all companies have a site, that doesn’t specifically mean that they have a good one.
When someone comes to us to re-do a site, they say their web is outdated in terms of technology or information and, most likely, both.
For the moment someone thinks it is time to update, the experience earned with their current site tells loud and clear all the things they do not want. In addition to this, It is a fact that most people spend some time on research and have a collection of screenshots / links when we meet for the first time. This collection of things will probably look like a Frankenstein if we put them all together, but we learned to find the truth behind them, so we think they are pretty helpful.
So in front of us we have someone who
– Is not happy with current site.
– Knows what he does not want.
– Has a bunch of examples he would like to include.
– Is willing to change, so is most likely to consider other points of view.
Before we start, we need to make crystal clear the purpose of the site/app, the reason to be.
I try to ask in different ways: What you expect from this? What are you going to give to your users? Why would someone be interested in your app? What unique and valuable thing are we offering?
All this questions move the focus from what a company wants to showcase to what their users want from them, which makes the big difference.
The success of a site/app is if users do what we expect or not. So we need to know these users pretty well.
We always suggest creating “personas” as a way to know users better. This exercise consists in making up a series of characters that represent our clients. We will give them names, age, describe situations, tell what they see, how they feel, what things worry them. We will figure up how they react under certain situations.
As fictional it may sound, this exercise provides us with valuable information, results improve when a company / client engages with this process. We can see patterns, behaviors, relevant aspects that tell us what they want.
Once we know our users better we can put on the table new ideas, answers that will provide a better experience. Nowadays processes can be simpler with small interactions that give or collect valuable information. The perception users have online, change the way they think about a product or company, therefore these interactions have to be as good as we can.
At this point, we must be able to answer in a few words what our users want and what we are going to give them.
The process described above, may take three to six weeks, but it will be well invested time. The existence of a site usually removes the urge for a new one.
When speaking about App design most people come to us knowing they want an App, but with no idea of the purpose. The same principles apply, we ask pretty much the same questions: Why would someone download this app? What unique and valuable thing are we offering? And so on.
Many times, we end up doing a mobile first site or integrating App and site, which solves the big problem of feeding multiple channels one at a time. The magic of integration is to feed only one channel in the proper way and let the others take what we need.
If you are the one that thinks it is time to renew a site, or figuring out you need an app, contact us. We will be glad to think it together.